![]() The league-wide promotion was not as successful as the original, which featured Junior’s charismatic inspirations: Spray-painted cleats and gloves, cut-off undershirts, untucked jerseys, and backwards caps. During the 1999 season, Century 21 promoted a “Turn Ahead the Clock” night for 20 major league teams. Nor did they expect Major League Baseball to endorse the idea with a major corporate sponsorship deal the following year. What the Mariners marketing staff did not expect from the promotional concept was to win an award for the idea during that fall’s Winter Meetings. Finally, Orbit, the Houston Astros’ mascot, provided his intergalactic expertise and gave Mariner Moose the night off. A robot delivered the baseball to the mound, while a DeLorean car delivered actor James Doohan, better known as Scotty on “Star Trek,” to throw out the ceremonial first pitch. There’s plenty to mine here in connecting to the city, and we can’t wait to see how the team translates the borough’s essence to their new drip.The Kingdome became the “Biodome.” Banners for new “major league” teams on Mercury, Saturn, and Pluto waved in the upper decks. ![]() The Yankees are the gilded dominators of MLB, sure, but they’re also New York, more specifically The Bronx. Not every City Connect jersey has hit, but the ones that have are spectacular. Yankees fans (of their prime demographic) have definitely reached the point where they’re yearning for something different. It does remain surprising, though, that the most successful sports franchise in the nation at selling merchandise hasn’t branched out at all beyond their traditional baseline. This isn’t “Turn Ahead the Clock” Night with the Mercury Mets. No, the Yankees won’t be implementing gigantic Statue of Liberty heads across their chest or metallic Yankee Stadium friezes that wrap around their shoulder blades. You’ll see Los Dodgers in these tomorrow. On the 40th anniversary of Fernandomania, the Dodgers' Nike City Connect uniforms salute the team’s connection with its Latino fanbase. While the Dodgers’ chosen jerseys aren’t quite as outlandish as the Golden Gate Bridge, fog-filled Giants jerseys or the bright yellow Boston Marathon Sox outfits, they’re clearly a departure from the well-known white, blue and red combinations.Įxpect the Yankees’ eventual alternates to land somewhere on this end of the spectrum. “We don’t have a third jersey, we don’t wear different jerseys based on days of the week or the pitchers’ preference, so an all blue uniform with spray paint accents and anything but our iconic L.A. The Dodgers uniform has gone largely unchanged since the team moved to Los Angeles in 1958,” said Dodgers executive vice president and chief marketing officer Lon Rosen. “The City Connect uniforms were familiar by design, as any changes to our uniform are significant. Though Lee’s ESPN piece doesn’t feature any direct quotes from Yankees executives, one could assume that group had largely the same reaction about the wave of the future as those traditionalists over at Dodger Stadium - and, most importantly, they wanted in: The Yankees are ‘aggressively pursuing’ a Nike City Connect alternate jersey. Now, sources said, they are aggressively pursuing an alternate.” “According to league sources, the New York Yankees - whose uniform, with some minor exceptions, has remained untouched for generations - initially expressed hesitation about City Connect designs. The Bronx Bombers have always been on the docket, but have reportedly been far more aggressive in courting Nike’s designers in the months since they’ve seen other teams’ releases go so well.Įxpect the Yankees to be in the next wave - as soon as they can agree on a new piece of iconography. So…when will the Yankees be participating? This season, as a compromise, MLB and Nike dropped seven “City Connect” alternate jerseys - some outlandish, some underwhelming, all of them best-sellers. With Nike’s MLB partnership came an attempt in 2021 to emulate their success in swapping jerseys annually in the NBA.īaseball jerseys are typically more traditional, fair, and there will never be an ongoing, rotating list of “City Edition” and “Earned Edition” jerseys like there are in Adam Silver’s league, where two teams can be wearing mysterious gray alternates in a Game 7. Uh oh! Yankees fans of a certain age just threw their Palm Pilots through the windows of their Dodge Caravans, then cranked up the WFAN chatter about how Luke Voit tore the locker room apart with his divisive comments. By Adam Weinrib 11 months ago Follow Tweet
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